Pictures may be worth a thousand words but videos are worth thousands of pictures... and more! With video, you can pack a tremendous amount of verbal and non-verbal signals. With video, you can explain complicated or confusing topics using easy to understand graphics or even cartoons? With video, you are able to connect with your prospective buyers on one to one person to person basis.
In other words, video is able to put a face to your brand and make your brand talk to the needs, fears, hopes, and aspirations of your prospective customers. With video, you will be able to persuade people who might otherwise be hard to convince. Sadly, too many marketers do video marketing WRONG! They really do.